April 14, 2023

7 ways to use ChatGPT and other AI tools for fundraising

7 ways to use ChatGPT and other AI tools for fundraising

The world has seen how artificial intelligence has slowly taken over some of the most mundane tasks in our everyday life. It was a gradual process and we never realized how much we got used to it. In fact, we accepted those changes subconsciously. However, the launch of ChatGPT has caused quite a stir. This powerful AI tool has made us question everything we know. It helps with a number of activities making it easier for businesses. 

Though the risk it poses to a number of professions is another topic of discussion, we cannot ignore how it can help a nonprofit organization where every dollar counts. The master search engine, Google has also announced the launch of its AI software Bard in the near future. So, how can these AI tools help in fundraising? To ease your search, we have listed the top ways to use ChatGPT and other AI tools for fundraising in this article. 

1. Break down your audience segment

As a nonprofit organization, you must have a better understanding of your audience. You might know who is your audience and how to segment them into various groups like donors, volunteers, members, beneficiaries, and attendees. Moving one step ahead, you can also break down into smaller groups. For example, depending on the type of charity, you can divide your donors. 

However, it is not possible to include all the segments. But, as a fundraiser, you have to ensure that you do not miss out on important segments like demographics, contribution, or attendance. This is where ChatGPT comes to your rescue. You can get assistance from ChatGPT and further break down your audience segments. Just ask your question, and the AI tool will answer. 

2. Create strategic donation appeals

ChatGPT and other content-creating AI tools like Jasper and Writerly are fed with brilliant algorithms to create beautiful content that appeals to customers and has a better probability of receiving positive feedback. This ability of AI tools to create content can be used by fundraisers. 

You can save your time and resources by tasking ChatGPT or other AI tools to create donation appeals. These tools will provide the right content. In certain instances, it might even ask for more information. Provide the necessary information and make the question as clear as possible. However, personalize the first draft from the AI tool with your nonprofit organization’s events and stories to connect better with the donors. 

3. Strengthen your ties with donors

As a fundraiser, it is essential to have stronger ties with your donors. When the ties are unbreakable, you have one thing less to worry about. Because donors are one of the pillars of your fundraisers and you need them for successful fundraising events in the future. How can you retain them? By proper thank you notes, sharing information on the fundraising events they have donated to, festive wishes, or an occasional phone call.

Leveraging ChatGPT, you can effortlessly craft amazing thank-you notes, festive wishes, and even phone scripts. The content generated by the AI tools is sufficient to get going. You can ask ChatGPT for several suggestions. Later, you can choose the most suitable one. For instance, you can ask ChatGPT to write a thank you letter to send to donors for donating to an event. 

4. Produce Marketing Content

Though you are running a nonprofit organization, you have to promote your organization to collect the necessary funds and donate for a good cause now. Further, the promotion has to be successful - considering you are investing your time and resources to implement it. With the increased use of technologies by businesses, you have to level up and upgrade your operations to speed up your work.

ChatGPT and other AI writing tools have the capability to generate stunning promotional content. All you have to do is explain the AI on the type of promotion and the target audience. The AI will generate promotional content that you can use for your campaigns. You can also request the AI tool for campaign ideas and the best way to gain visibility for your good cause. 

5. Launch engaging websites

In this information era, it is a fundamental requirement to have a website for any profit or nonprofit organization. Through the website, you can gain better visibility, create brand awareness, and reach a wider audience. As a fundraiser, these three factors are necessary for you to obtain donors and volunteers. This will help you to differentiate yourself from other fake organizations prevailing in society.

With ChatGPT, you can build your website from the scratch. Though you need a developer’s help to launch it technically, ChatGPT can guide you on the best practices and help you with where to start. This will give you the leverage to build your website without any trouble. Further, the AI tool can generate wonderful content ideas for your website and blogs. 

6. Streamlining volunteers and board

Are you falling short of volunteers or board members? You can put ChatGPT into action. It can be quite challenging to recruit volunteers or board members for your nonprofit organization. With the rise in fraudulent organizations, it is hard to gain volunteers' and members' trust. Firstly, you have the task to prove your credibility and your cause. After that, you have to showcase your previous causes.

By using ChatGPT and other AI tools, you can simplify this task. You can make ChatGPT prepare content for various social channels to promote your recruitment. Depending on the medium, ChatGPT will craft the right content and application forms. You can use them with some alterations and onboard new team members to your nonprofit cause. 

7. Analyze the reports 

For successful campaigns in the future, you have to maintain a proper record of previous campaigns. Through these records, you will have better insights into what works and what doesn’t work. This analysis also helps in strategizing your upcoming campaigns. You can even gather an idea of how to approach your donors with these proven records. 

How does GivingX help in fundraising?

GivingX software is designed to help in fundraising. It is a custom fundraising software with all the features and functionalities to streamline your fundraising. This fundraising software has the lowest platform fee of 1.45% for every donation made. 

With this nonprofit fundraising software, you can create online donation page, start your crowdfunding, and manage your donor database. And the best part? This software supports free unlimited integrations. You can integrate with 5000+ apps through Zapier. The Donor CRM of GivingX is flexible and suitable for fundraisers of any size. The platform is secure and free from glitches.

Charity is a noble cause and we put efforts to streamline your cause through our software. Sign up for our software and reap its benefits. Check out GivingX’s features & pricing to have a better understanding of our software.