With Nonprofit organizations having to manage their operations on a limited budget, they often face situations where they have to weigh between two essentials and pick the one with a higher priority. But, there are instances where we cannot ignore or skip certain essentials - say custom fundraising software or an online workspace. The evolving technology has made people switch to digital solutions and the tech giant Google has left no stone unturned to help those in need. In this article, let’s check out everything you need to know about Google for Nonprofits.
Google for Nonprofits is an initiative by Google to help nonprofit organizations manage their donors and volunteers and improve their overall productivity. This initiative is an absolute package that helps nonprofits find new donors and volunteers. The nonprofits can also advertise their cause.
Through this initiative, nonprofits get access to several tools from Google at zero cost. Here are the tools to which nonprofits get access once their application form is accepted.
Before applying for this program, please note that this is available only in 65+ countries. Confirm that your country is a part of this program and then, start filling out your application.
To gain access to the nonprofit account from Google, you have to ensure that you fulfill the below eligibility criteria.
It takes only a few minutes for you to fill out your application form. The application process is simple. It takes a maximum of 14 days for Google to review your application form. In most cases, you gain instant approval along with access to valuable tools from Google.
If your form is rejected, you can check out the reason for rejection and reapply after fixing it. However, you cannot apply for this program if your organization falls under any of these three categories:
Note: If your hospital/healthcare or academic institution has a charitable arm, your organization is eligible.
To make sure that you do not miss out on anything, we have explained the different products Google has made available for nonprofits. By going through this list, we can make the most out of your Google tools and maximize your productivity at zero cost.
Google Workspace is one of the most familiar and popular products of Google. Several organizations worldwide employ this product of Google to manage their business operations. The primary reason for organizations to use it is the secure environment and cloud hosting offered by Google.
While Google Workspace comes with a competitive price tag for typical organizations, the basic plan is 100% free of cost for nonprofits. In case, if you want to upgrade to some other plan, you can access them at a comparatively discounted price.
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How It Helps Nonprofits:
The main benefit of this Workspace is you need not stress over your employees storing the data in their personal email addresses. This not only ensures the security of confidential information but also makes it easy to hand over access to new employees.
Along with this,
This is one of the most profitable tools that Google has offered to nonprofits under the Google for Nonprofits initiative. With Google Ads, you can advertise your nonprofit organization on the Google search engine for selected keywords. Based on this, you can improve your nonprofit’s identity and capture more donors to donate for a cause now.
In Google Ads, you have to pay depending on the number of clicks. Each click will charge variably depending on the keywords using which the audience came across your website. We recommend hiring a digital marketing expert to gain complete knowledge of this.
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How It Helps Nonprofits:
The fundamental benefit of these Ads is it enables you to strengthen your organization’s visibility across the internet without spending a dime. This is an important perk of this Google Ad grant. As a nonprofit, this is a profitable deal for you and you can use it to the maximum to reap its benefits.
Along with this,
There are some prerequisites associated with your Google Ads account. You have to maintain a high click-through rate of at least 5% across your ads. The quality score should be a minimum of 3 on all your keywords. You should be very cautious while using this facility to use it for a longer period.
YouTube is the most popular video-sharing site with more than 720,000 hours of new video content per day. Google for Nonprofits lets you use this channel to reach your cause to the target audience. YouTube runs a Nonprofit Programme using which nonprofits of all sizes can gain several benefits.
YouTube lets you connect with Google Space after reaching a certain subscriber count. Here, the subscriber count has to be more than 10K. Once the goal is attained, you can apply for this and create a year-end appeal video.
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How It Helps Nonprofits:
Firstly, there is no better place than YouTube for telling your story. It is an excellent place to obtain new donors, volunteers, and supporters. You can also connect with influencers who have a larger follower base to share your story with their audience and request them to donate for a cause now.
Along with this, you can:
Google Maps is one of the most reliable mapping tools used across the globe for directions, real-time traffic information, and a 360-degree view of the streets. This Google Maps feature is part of your package under the Google for Nonprofits program. Several businesses also leverage Google Maps to share their location and availability with their customers.
If you check their website on how they help nonprofits, you will gain access to several case studies. You can utilize this to get a better idea of how Google Maps can help your organization.
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How It Helps Nonprofits:
With Google Maps, you can link the existing information available in Google with your software application. This is a great asset as it makes the process of connecting the dots easier. You can expand your work globally and make it visible to all the associated parties.
Now, that ends our edition on everything you need to know about Google for nonprofits. It is definitely an excellent platform for organizations looking to reach a wider audience and capture more donors. All you need now is custom fundraising software to move your organization’s operations to the next level.
The main purpose of fundraising software is to streamline all the activities associated with the donors and use automation to manage all the repetitive tasks. GivingX is your to-go fundraising software to manage all your fundraisers effectively at an affordable price of a 1.45% platform fee.
With GivingX, you can create online donation page without much hassle. You can also start your crowdfunding now as the platform has all the tools to get started.
Features of GivingX fundraising software:
Need more information? Check out GivingX’s features & pricing page! Start using GivingX today to leverage maximum productivity.