July 12, 2023

Peer To Peer Fundraising: The Ultimate Guide

Peer To Peer Fundraising: The Ultimate Guide

Picture this: A world where we come together, hand in hand, to tackle pressing issues such as hunger, education inequality, or environmental preservation! 

It's a world where traditional fundraising takes a dynamic twist, and you become the driving force behind the transformation through peer-to-peer fundraising. It unlocks endless possibilities to achieve your fundraising goal through the power of connections and the art of storytelling. 

What is peer-to-peer fundraising?

Let’s explain peer-to-peer fundraising in simple terms. Peer-to-peer fundraising is a special kind of fundraising where individuals and nonprofits raise money for a cause by reaching out to friends, family, supporters, volunteers, and other people in their social network. It's like a team effort where everyone chips in to make a bigger impact.

Traditional fundraising is a one-way street where organizations ask for support. But peer-to-peer campaigns are a two-way relationship. Supporters use their relationships to spread the word and get others involved. It's like a team effort where everyone plays a part in making a difference. Peer-to-peer campaigns turn fundraising into a shared experience, making it more powerful and impactful.

How does peer-to-peer fundraising work?

In peer-to-peer fundraising (P2P fundraising), individuals organize personal campaigns to raise money on behalf of nonprofits. These campaigns are often supported by the nonprofit, which provides the individual with a fundraising platform, tools, and resources.

Here’s how it works - Let's say there's a charity organization that wants to raise money to help provide clean drinking water to people in need. They create a campaign and ask people to join in and become fundraisers. Once you sign up, you'll get your own personal fundraising page. This page is like your own mini-fundraising website, where you can tell people why you care about the cause and ask them to donate money. 

A unique thing about peer-to-peer fundraising is that it allows you to spread the word and get more people involved in helping the cause. When you tell your friends and family about what you're doing, they might get inspired and decide to become fundraisers themselves. They can then create their own fundraising pages and reach out to their own network of people. It becomes a chain reaction, and together, you can raise a lot more money than if you were doing it alone.

Types of peer-to-peer fundraising campaigns

When we talk about P2P campaigns based on their time frames, they can be broadly classified into two types.

  • Rolling P2P campaigns

Rolling campaigns are open-ended campaigns that allow fundraisers to raise money at any time of the year. This type of campaign is a good option when you want to raise a donation for a nonprofit and charity on a continuous basis.

The unique thing about rolling campaigns is that there's no specific end date. It keeps going as long as there are fundraisers who want to participate and contribute. This flexibility allows people to join in whenever they're ready, making it easier for more individuals to get involved. The campaign can continue indefinitely, allowing for a sustained effort to raise funds for the cause.

  • Time-bound P2P campaigns

Time-bound campaigns have a specific start and end date. This type of campaign is a good option for organizations that want to raise money for a specific event or goal.

Time-bound P2P campaigns usually have a fixed start and end date. They create a sense of urgency and encourage people to act quickly to support the cause. The campaign organizers set a target amount of money they want to raise within that specific timeframe.

Let’s tabulate the differences between Rolling P2P campaigns and time-bound P2P campaigns to help you understand them better. 


Rolling P2P fundraisers

Time-bound P2P campaigns

Start date

No set start date

Specific start date

End date

No set end date

Specific end date



Fixed duration


More flexible

Less flexible

Fundraising goals

Can be short-term or long -term

Typically short-term


Can be promoted throughout the year

Promoted during the campaign period

Both rolling and time-based P2P campaigns have their unique advantages. Depending on the cause and the goals, organizations can choose the type of campaign that suits them best.

Benefits of peer-to-peer fundraising campaigns

P2P fundraising is a great way to engage donors and build relationships with them. It also allows nonprofits to reach new audiences and reach their fundraising goals faster.

Here are some of the benefits of peer-to-peer fundraising:

Power of connections

Peer-to-peer fundraising taps into the power of our connections and networks. When we ask our friends, family, and even acquaintances to support a cause, we are more likely to get a positive response. People trust and care about the causes their loved ones believe in. So, by reaching out to our personal connections, we can make a bigger impact together.

Amplified impact

P2P fundraising campaigns can generate a lot of donations, especially if they are well organized and promoted. When many people come together to fundraise, they can raise a lot more money than if they were doing it alone. It's like a superpower that multiplies our impact!

Creativity and fun

Peer-to-peer fundraising encourages us to get creative and have fun while raising money. It's not just about asking for donations. We can use our hobbies and skills to make a difference. Events like car washes, talent shows, and bake sales help us make good use of our creativity and talent. This makes fundraising more enjoyable and engaging for both the fundraisers and the people who support them. 

Building a community 

Fundraising isn't just about money; it's about building a community of like-minded people who care about a cause. Peer-to-peer campaigns create a sense of belonging and shared purpose. We connect with others who are passionate about the same cause, and together, we become a strong force for change. It's like being part of a team, and it feels great to work together towards a common goal.

Spreading awareness

When individuals are personally involved in P2P fundraising, they are more likely to become repeat donors and advocates for your organization. When we share our personal stories and reasons for supporting a cause, we help others understand why it's important. This creates a ripple effect as more people become aware and inspired to get involved. It's like spreading positive vibes and making a lasting impact beyond the funds raised.

All-in-all, if you are looking for a way to engage donors, build relationships, and raise more money for nonprofit fundraising, P2P fundraising is a great option.

How to get started with peer-to-peer fundraising?

Okay, now that you know how immensely beneficial it can be to raise funds for a cause you love, let’s now tell you how to get started with it and some peer-to-peer fundraising strategies for a successful fundraiser. 

Find a cause

Think about a cause that really matters to you. It could be helping animals, supporting education, fighting hunger, or anything else you feel passionate about. Finding a cause that resonates with you is the first step because it will drive your motivation throughout the fundraising journey. It’ll also help you recruit others to support your cause. 

Set realistic fundraising goals

Before diving into fundraising, it's important to set realistic goals. Think about how much money you want to raise and within what timeframe. It's essential to be practical and consider factors like your personal network, available resources, and the nature of the cause you're supporting. Setting achievable goals will give you a clear target to work toward.

Choose a platform 

Look for custom fundraising software like GivingX that supports your cause. This platform is like a special website where you can create your own fundraising page. It's your virtual hub where people can learn about your cause and donate money. The platform will guide you on how to set up your page and personalize it with your story, photos, and fundraising goal.

Tell your story

Once you have your fundraising page, it's time to tell your story. Share why this cause is important to you and why you want to make a difference. Be honest and authentic. When people understand your passion, they're more likely to support you. You can also explain how the donations will be used and the impact they can have.

Reach out to your network

Now it's time to spread the word. Reach out to your friends, family, and even neighborhood communities who might be interested in supporting your cause. Use social media, emails, or face-to-face conversations to let them know what you're doing and ask for their support. Remember, your personal connections are your strongest allies.

Promote your campaign early and often 

Start spreading the word as soon as you launch your fundraising efforts. Utilize various channels such as social media, email, word-of-mouth, and even offline methods like posters or flyers. Regularly remind your network about the campaign's progress and encourage them to share it with others. By promoting your campaign consistently, you create a sense of urgency and keep it at the forefront of people's minds.  

Get creative

Think of creative ways to raise funds. In addition to online fundraising, hold physical events. Set up challenges or offer something special in exchange for donations, like personalized artwork or a thank-you video. Turn your hobbies, talents, or interests into fundraising activities.

Make it easy for people to donate

Make sure the donation process is simple and streamlined, with clear instructions and accessible payment options. Utilize reputable peer-to-peer fundraising software like GivingX that offers a user-friendly interface and secure payment processing. Keep the donation page visually appealing, organized, and mobile-friendly so people can contribute easily from their devices. By removing any barriers or confusion, you'll make it convenient for supporters to donate and increase the likelihood of their engagement.

Thank and engage your donors

When people donate to your cause, show your appreciation. Send them thank-you notes or messages to express your gratitude. Keep them updated on your progress and the impact their donations are having. Remember, your goal is also to recruit supporters for this cause. The more engaged and connected you are with your donors, the more likely they are to continue supporting you.

Inspire others

As you continue fundraising, inspire others to join in. Share your journey on social media and in your workplace. Encourage your friends to become fundraisers too. Together, you can create a larger network of support and make an even bigger impact.

Guide your partners

Now that you have inspired others and they have joined to support you, it's important to guide them and make things easier. You can provide templates and examples they can use to tell their story and ask for donations. Give them ready-made materials like letters, images, and social media posts to share. This helps everyone stay organized and consistent. By giving guidance, you ensure a smooth and positive fundraising experience for everyone involved.   

These peer-to-peer fundraising strategies for successful fundraisers can help you achieve your goals. Every small step counts, and with dedication, creativity, and support from others, you can collect donations for nonprofits and charities.

10 peer-to-peer fundraising ideas

Similar to normal fundraising, you can have thousands of peer-to-peer fundraising ideas. With careful planning and execution, peer-to-peer fundraising can be a powerful tool for raising money and building awareness for your cause. We have listed 10 peer-to-peer fundraising ideas here.

  • Crowdfunding campaigns

These campaigns allow individuals to raise money for a specific project or goal from family, friends, and their wider network. All come together to pool money, big or small. A crowdfunding campaign is the most popular type of online peer-to-peer fundraising idea.

  • Matching gift campaigns

These campaigns allow donors to have their gifts matched by their employers. Matching gift campaigns can be a great way to double the amount of money raised, as many employers match gifts up to a certain percentage.

  • Awareness campaigns

These campaigns raise awareness about a particular issue or cause. Awareness campaigns can be a great way to educate the public about your organization's work and encourage people to take action.

  • Personal challenges

Challenge yourself to do something daring or unique in exchange for donations. It could be shaving your head, dyeing your hair a funky color, or even getting a temporary tattoo. Encourage your friends and family to sponsor you for taking on the challenge.

  • Challenge campaigns

These campaigns are designed to encourage people to compete with each other to raise money. Challenge campaigns can be a great way to generate excitement and engagement, and they can often lead to significant fundraising results.

  • Virtual events 

These campaigns are held online and allow people to participate from anywhere in the world. Virtual events can be a great way to reach a wider audience and raise money for a cause that people care about.

  • Thon-style events

These events are often held over a period of time and involve participants completing challenges or activities to raise money. Thon-style events can be a great way to build community and raise a lot of money for a good cause.

  • DIY craft or art sale

If you have artistic skills, organize a DIY craft or art sale. Create handmade crafts, paintings, or other artistic creations and sell them to raise money for your cause. You can showcase your talent and spread awareness about your cause at the same time.

  • Online auction

Gather donated items or services from businesses or individuals in your community and organize an online auction. Set up a platform where people can bid on the items they're interested in. It's like a virtual marketplace where people can get cool stuff while supporting your cause. 

  • Bake sale or food drive

Organize a bake sale where you and your friends can bake and sell delicious treats. You can also consider hosting a food drive where you collect non-perishable food items for those in need.

The key to a successful peer-to-peer fundraising idea is to be creative, have fun, and involve your friends and family in the process. When you combine your passion with exciting activities, it becomes easier to inspire others to support your cause and reach your fundraising goal.

How GivingX can help your peer-to-peer fundraising campaign

GivingX is a custom fundraising software that makes it super easy for nonprofits and individuals to create online donation pages and forms. It only charges a low platform fee of 1.45%, so more of the funds you raise go directly to your cause. GivingX has lots of helpful features. Let’s see a few here. 

  • First, it can connect with over 5000 other apps through Zapier, making it super flexible and useful. Moreover, once you sign up for GivingX, you can access these free, unlimited integrations. 
  • You can choose from over 125 secure payment options, so people can donate in a way that works best for them.
  • If you want to reach people who speak different languages, this software can automatically translate your donation page into different languages. This way, you can connect with more people and get more support.
  • Data security in online fundraising is really important, and GivingX takes it seriously. It follows strict standards to keep all the information safe and protected. 
  • To keep track of your donors and make sure you can reach out to them in the future, this custom fundraising software has a special tool called a donor management CRM. It helps you manage and grow your list of supporters.
  • If you want to encourage people to give regularly, GivingX has a monthly giving program feature where people can set up monthly donations. This way, you can receive donations on a regular basis, making an even bigger impact over time.
  • This fundraising software lets you show a fundraising goal tracker on your page. It's like a progress bar that shows how close you are to reaching your fundraising goal. It's a great way to motivate people and keep them updated on your progress.

With GivingX, you have all the tools and features you need to run a successful peer-to-peer fundraising campaign.

Wrapping Up

Peer-to-peer fundraising is an amazing way for you and your friends to make a big impact on causes you care about. It's like being part of a team, where everyone works together to raise money and help others. By reaching out to your personal connections and using custom fundraising software like GivingX, you can create online donation pages and forms easily.  

The best part is that peer-to-peer fundraising allows you to spread the word, build a community, and have fun while making a difference. It's an opportunity for you to use your voice, skills, and connections to CHANGE THE WORLD FOR THE BETTER!