Four Ways You Can Boost Post-Event Engagement for Your Nonprofit

What is post-event engagement?

Post-event engagement can summarize a lot of different actions from a supporter, but the most common types of interaction are supporters making another donation to your cause, starting a personal fundraiser, signing up for your newsletter, filling out a survey, or sharing why they love your cause with their personal network. We want to make it easy for you to plan and execute an incredible post-event plan. To help you, we laid out four ways to communicate post-event to turn your event attendee into a lifelong supporter.

Tips to use after your next event

1. Follow up with supporters as soon as your event ends

Post-event engagement can summarize a lot of different actions from a supporter, but the most common types of interaction are supporters making another donation to your cause, starting a personal fundraiser, signing up for your newsletter, filling out a survey, or sharing why they love your cause with their personal network. We want to make it easy for you to plan and execute an incredible post-event plan. To help you, we laid out four ways to communicate post-event to turn your event attendee into a lifelong supporter.

2. Show some love, get some feedback

The second piece of communication should ask for something from your guest or attendee. The catch is, you need to provide some value in return. For example, this is a great time to ask your supporter to fill out a post-event survey. However, you want to always make sure that you’re providing the reason you’re asking so the reader knows why their help matters so much.

3. Get personal with your supporters

The third outreach to supporters is a great opportunity to show appreciation for your event-attendee in a more personalized way. This could be a handwritten note, a very personalized email, a photo of them at the event, or a phone call. By taking the time to reach out to your supporters in a meaningful way, it will demonstrate how much you value them.

If you have a large event, this could mean you have a lot of people to reach out to. With that in mind, this is a great time to think about segmenting your supporters. For example, you could segment your communication into volunteers, high-wealth donors, and recurring donors—each of these messages could look uniquely different. This is a chance for you to speak to these groups in a way that resonates with them on an individual basis.

4. Engage with those who are engaged

By now you should have a good idea of which attendees are continuing to engage with you. You can make these attendees feel like a VIP by letting them be the first to purchase tickets to your next event. Or, you can invite them to a private dinner your organization is hosting to continue to build their relationship with your nonprofit.

Start planning your next event

Post-event communication is a critical piece of nurturing a lasting relationship with your attendees. With GoFundMe Charity, you can easily incorporate event fundraising to make planning your next big event as simple as possible. With no subscription fees, there’s no risk when using GoFundMe Charity for your next event.

What is post-event engagement?

Post-event engagement can summarize a lot of different actions from a supporter, but the most common types of interaction are supporters making another donation to your cause, starting a personal fundraiser, signing up for your newsletter, filling out a survey, or sharing why they love your cause with their personal network. We want to make it easy for you to plan and execute an incredible post-event plan. To help you, we laid out four ways to communicate post-event to turn your event attendee into a lifelong supporter.

Tips to use after your next event

1. Follow up with supporters as soon as your event ends

Post-event engagement can summarize a lot of different actions from a supporter, but the most common types of interaction are supporters making another donation to your cause, starting a personal fundraiser, signing up for your newsletter, filling out a survey, or sharing why they love your cause with their personal network. We want to make it easy for you to plan and execute an incredible post-event plan. To help you, we laid out four ways to communicate post-event to turn your event attendee into a lifelong supporter.

2. Show some love, get some feedback

The second piece of communication should ask for something from your guest or attendee. The catch is, you need to provide some value in return. For example, this is a great time to ask your supporter to fill out a post-event survey. However, you want to always make sure that you’re providing the reason you’re asking so the reader knows why their help matters so much.

3. Get personal with your supporters

The third outreach to supporters is a great opportunity to show appreciation for your event-attendee in a more personalized way. This could be a handwritten note, a very personalized email, a photo of them at the event, or a phone call. By taking the time to reach out to your supporters in a meaningful way, it will demonstrate how much you value them.

If you have a large event, this could mean you have a lot of people to reach out to. With that in mind, this is a great time to think about segmenting your supporters. For example, you could segment your communication into volunteers, high-wealth donors, and recurring donors—each of these messages could look uniquely different. This is a chance for you to speak to these groups in a way that resonates with them on an individual basis.

4. Engage with those who are engaged

By now you should have a good idea of which attendees are continuing to engage with you. You can make these attendees feel like a VIP by letting them be the first to purchase tickets to your next event. Or, you can invite them to a private dinner your organization is hosting to continue to build their relationship with your nonprofit.

Start planning your next event

Post-event communication is a critical piece of nurturing a lasting relationship with your attendees. With GoFundMe Charity, you can easily incorporate event fundraising to make planning your next big event as simple as possible. With no subscription fees, there’s no risk when using GoFundMe Charity for your next event.

What is post-event engagement?

Post-event engagement can summarize a lot of different actions from a supporter, but the most common types of interaction are supporters making another donation to your cause, starting a personal fundraiser, signing up for your newsletter, filling out a survey, or sharing why they love your cause with their personal network. We want to make it easy for you to plan and execute an incredible post-event plan. To help you, we laid out four ways to communicate post-event to turn your event attendee into a lifelong supporter.

Tips to use after your next event

1. Follow up with supporters as soon as your event ends

Post-event engagement can summarize a lot of different actions from a supporter, but the most common types of interaction are supporters making another donation to your cause, starting a personal fundraiser, signing up for your newsletter, filling out a survey, or sharing why they love your cause with their personal network. We want to make it easy for you to plan and execute an incredible post-event plan. To help you, we laid out four ways to communicate post-event to turn your event attendee into a lifelong supporter.

2. Show some love, get some feedback

The second piece of communication should ask for something from your guest or attendee. The catch is, you need to provide some value in return. For example, this is a great time to ask your supporter to fill out a post-event survey. However, you want to always make sure that you’re providing the reason you’re asking so the reader knows why their help matters so much.

3. Get personal with your supporters

The third outreach to supporters is a great opportunity to show appreciation for your event-attendee in a more personalized way. This could be a handwritten note, a very personalized email, a photo of them at the event, or a phone call. By taking the time to reach out to your supporters in a meaningful way, it will demonstrate how much you value them.

If you have a large event, this could mean you have a lot of people to reach out to. With that in mind, this is a great time to think about segmenting your supporters. For example, you could segment your communication into volunteers, high-wealth donors, and recurring donors—each of these messages could look uniquely different. This is a chance for you to speak to these groups in a way that resonates with them on an individual basis.

4. Engage with those who are engaged

By now you should have a good idea of which attendees are continuing to engage with you. You can make these attendees feel like a VIP by letting them be the first to purchase tickets to your next event. Or, you can invite them to a private dinner your organization is hosting to continue to build their relationship with your nonprofit.

Start planning your next event

Post-event communication is a critical piece of nurturing a lasting relationship with your attendees. With GoFundMe Charity, you can easily incorporate event fundraising to make planning your next big event as simple as possible. With no subscription fees, there’s no risk when using GoFundMe Charity for your next event.